If the subject line of the email is irrelevant to customers, they will ignore it multiple times. But, if it keeps repeating, they are intercepted and unsubscribed from your emails. So, send relevant emails for the benefit of the customer. Don't send emails that often only focus on sales, offers and discounts.
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"I could carry a meeting without any problems; but then I'd be sat there, not knowing what the name of something was that I've known for years, then you're embarrassed, then the hot flushes come and the anxiety and overwhelm and it was just all too much.
Presenter: James Gallagher